Privacy Policy
Introduction
This Privacy Policy explains Maxwell Vehicle’s policies and procedures regarding information we collect from or about our customers and their use of our products and services. Maxwell Vehicles intends to provide you with a level of comfort and confidence in how we collect, use, share, and safeguard information that we collect. This Privacy Policy also explains how you can contact us if you have any questions or concerns. By providing information to us or by using our products or services, you agree to the terms and conditions of this Privacy Policy.
Information We May Collect
We may collect information from or about you (such as your name, address, phone number, e-mail, payment information, driver’s license or other government identification information) or your devices in a variety of ways, including:
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Through our Digital Services: We may collect information from or about you through our websites, software applications, social media pages, e-mail messages, or other digital services (the “Digital Services”), e.g., when you sign up for a newsletter, make a purchase, or place an order with us.
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Through your browser or device: Certain information is collected by most browsers or automatically through your device, such as your Media Access Control (MAC) address, computer type (Windows or Macintosh), screen resolution, operating system name and version, device manufacturer and model, language, Internet browser type and version, and the name and version of the Digital Service you are using. We use this information to ensure that the Digital Services function properly.
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From other sources: We also may receive information about you from other sources, such as public databases, joint marketing partners, certified installers, third-party vehicle repair or service centers, and social media platforms.
When you visit our website or otherwise use our Digital Services, we may use cookies, pixel tags, analytics tools, and other similar technologies to help provide and improve our Digital Services, and as detailed below:
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Cookies: Cookies are pieces of information stored directly on the computer that you are using. Cookies allow us to collect information such as browser type, time spent on the Digital Services, pages visited, language preferences, and other web traffic data. We, and our service providers, use the information for security purposes, to facilitate online navigation, to display information more effectively, to personalize your experience while using the Digital Services, and to otherwise analyze user activity. We can recognize your computer to assist your use of the Digital Services. We also gather statistical information about the usage of the Digital Services in order to continually improve their design and functionality, understand how the Digital Services are used, and assist us with resolving questions regarding the Digital Services. Cookies further allow us to select which of our offers are most likely to appeal to you and to display them to you. We may also use cookies to see how you interact with our offers, and we may use cookies or other files to understand your use of our websites.
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Pixel tags and other similar technologies: Pixel tags (also known as web beacons and clear GIFs) may be used in connection with some Digital Services to, among other things, track the actions of users of the Digital Services (including e-mail recipients), measure the success of our marketing campaigns, and compile statistics about usage of the Digital Services and response rates.
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Analytics tools: We use website and application analytics services provided by third parties that use cookies and other similar technologies to collect information about website or application use and to report trends, without identifying individual visitors. The third parties that provide us with these services may also collect information about your use of third-party websites.
You can learn about Google’s practices in connection with this information collection and how to opt out of it by downloading the Google Analytics opt-out browser add-on, available at https://tools.google.com/dlpage/gaoptout.
How We May Use Information We Collect
We may use information we collect to communicate with you, to provide and improve our products and services, and for the purposes listed below:
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To respond to your inquiries and fulfill your requests, such as to send you newsletters or product information, information alerts, information about events, or brochures.
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To advise you of important safety-related information about your vehicle or product or to notify first responders in the event of an accident involving your vehicle.
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To send administrative information to you, such as information regarding our products and services, and changes to our terms, conditions, and policies.
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To present products and offers tailored to you and to enhance our lists with information from other sources.
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To facilitate social sharing and communications functionality.
You have the following communication choices under this Policy:
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Receiving electronic communications from us or our affiliates: If you no longer want to receive marketing-related e-mails from us or our affiliates, you may opt out of receiving them by following the opt-out instructions in any marketing e-mail received from us or by contacting us using the information on our contact page. Please note that we may still send you important administrative and safety messages even if you opt out of receiving marketing e-mails.
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Receiving marketing-related calls from us: If you receive a marketing-related call from us and do not want to receive similar calls in the future, simply ask to be placed on our “do not call” list. Please note that we may still call you regarding administrative, safety, or product service issues even if you opt out of receiving marketing calls.
We may use information we collect to provide and improve our products and services, including:
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To complete and fulfill your purchase, e.g., to process your payments, fulfill your requests for product financing, have your order delivered to you, communicate with you regarding your purchase, and provide you with related customer service.
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To provide service to your Maxwell Vehicles product, such as to contact you with service recommendations and to deliver over-the-air updates to your product.
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To monitor your Maxwell Vehicles product’s performance and provide services related to your product.
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To develop and promote new products and services, and to improve or modify our existing products and services.
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To analyze and improve the safety and security of our products and services.
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To deliver any other services you have requested.
We also may use information we collect for other purposes, including:
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For our business purposes, such as data analysis, audits, fraud monitoring and prevention, identifying usage trends, determining the effectiveness of our promotional campaigns, and operating and expanding our business activities.
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Except as described above and below, Maxwell Vehicles may use or share information that does not personally identify you for any purpose, such as for operational or research purposes, for industry analysis, to improve or modify our products and services, to better tailor our products and services to your needs, and where legally required.
How We May Share Information We Collect
We may share information we collect with our service providers and business partners, with other third parties you authorize, with other third parties when required by law, and in other circumstances. Examples of how we share information with these parties and under these circumstances are provided below.
We may share information with our service providers and business partners when necessary to perform services on our or on your behalf, such as in the following circumstances:
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With Maxwell Vehicles affiliates for the purposes described in this Privacy Policy. Maxwell Vehicles affiliates are companies that are owned or controlled by Maxwell Vehicles, LLC. and companies in which Maxwell Vehicles, LLC. has a substantial ownership interest.
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With our third party service providers and channel partners to provide services such as website hosting, data analysis and storage, payment processing, order fulfillment and product installation, wireless connectivity to Maxwell Vehicles products, information technology and related infrastructure, customer service, product design, product diagnostics, maintenance or related services, e-mail delivery, credit card processing, auditing, marketing, voice command processing, and other similar services.
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With other third party business partners to the extent that they are involved in the purchase, lease, or service of your Maxwell Vehicles products. We share limited information from or about you or your Maxwell Vehicles products to allow you to take advantage of those services if you elect to utilize them, with such partners as finance, leasing, registration, title companies and insurance companies.
We may share information with other third parties you authorize, such as with third party service centers or providers, if you choose to utilize them. Note that some information about you is stored on certain Maxwell Vehicles products and may be accessible directly to the third party service centers or providers that you choose to utilize to diagnose or service your Maxwell Vehicles product.
Maxwell Vehicles may transfer and disclose information, including information that may or may not personally identify you, to third parties to comply with a legal obligation (including, but not limited to, subpoenas); when we believe in good faith that the law requires it; in response to a lawful request by governmental authorities conducting an investigation, including to comply with law enforcement requirements; to verify or enforce our policies and procedures; to respond to an emergency; to prevent or stop activity we may consider to be, or to pose a risk of being, illegal, unethical or legally actionable; or to protect the rights, property, safety, or security of our products and services, Maxwell Vehicles, third parties, visitors, or the public, as determined by us in our sole discretion.
We may share information in other circumstances, such as:
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With your employer or other fleet operator or the owner of the Maxwell Vehicles product, if you do not directly own it and as authorized under applicable law.
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With a third party in connection with any reorganization, merger, sale, joint venture, assignment, transfer, or other disposition of all or any portion of our business, assets, or stock (including in connection with any bankruptcy or similar proceedings).
We do not share information that personally identifies you with unaffiliated third parties for their marketing purposes unless you opt in to that sharing.
If you wish to opt out of any processing of information for which you have provided your prior explicit opt-in consent, you may do so by contacting us as indicated in Contact section of our site.